Our fast growing eComm partner is looking for a Digital Marketing Director to be a part of their innovative team. We are looking for a visionary who is up to date on the latest marketing industry trends. Your passion and drive will stand out in this forward thinking and team focused environment.  We value diversity in the workplace and encourage women, minorities, and veterans to apply. Thank you!

TYPE: Perm

LOCATION: Vancouver, WA (Hybrid)

The Digital Marketing Director is responsible for all marketing efforts as it relates to revenue, customer acquisitions, customer retention, and associated ROI on our branding and sales activities.

Essential Duties:

1. Define and implement the overarching sales, digital marketing and branding strategies that align with our company’s overall objectives and long-term vision.

2. Understand key performance metrics and tracking tools for market research, forecasts, competitor analysis, campaign results, consumer trends, and effectively translate results into actionable insights for the marketing team to make data driven decisions.

3. Managing, motivating, and coaching the marketing team in conjunction with the company’s core values. Be a hand-on contributor, set performance expectations, and foster a collaborative and creative work environment.

Other Duties:

  • Leads a marketing team to plan and execute weekly, monthly and quarterly marketing campaigns and content.
  • Gathers competitor and customer insights to perform research and analysis on current benchmark trends and audience preferences.
  • Monitors performance analytics, SEO, web traffic and product performance.
  • Formulates and helps implement marketing projects including but not limited to photography, video, & UX.
  • Manages communication with external agencies, including but not limited to CRO, PPC, SEO and more.
  • Consults on product development, new product launches, & developing new business opportunities.
  • Develops dashboards and metrics to establish weekly reporting on sales and marketing activities as well team productivity.
  • Designs and implements social media strategy which aligns with business goals and promotes high levels of web traffic and customer engagement.
  • Create and manage an intentional community building strategy across owned channels.
  • Remains up-to-date with current technologies and trends in social media, design tools, and applications.
  • Sources, vets and presents new potential agencies/softwares as the need arises to leadership for approval.

Job Description:

  • Innate ability to interpret data and draw intuitive conclusions to implement new e-Commerce strategies.
  • Suggests and implements new features to develop brand awareness, such as promotions and competitions.
  • Maintains punctual, regular and predictable attendance.
  • Works collaboratively in a team environment with a spirit of cooperation.
  • Respectfully takes direction from the Chief Operating Officer.
  • Other duties as assigned.

Interpersonal Skills:

  • Exhibits sound and accurate judgment.
  • Displays original thinking and creativity.
  • Uses negotiation skills to resolve conflicts.
  • Provides vision and inspiration to peers and subordinates.
  • Inspires and motivates others to perform well.
  • Contributes to building a positive team spirit.

Supervisory Responsibilities:

Directly supervises all team members with the marketing department. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Qualifications:

Ability to perform essential job duties with or without reasonable accommodation and without posing a direct threat to safety or health of employees or others. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Education & Experience:

Bachelor’s degree from a four-year college or university with five years’ experience and/or training; or equivalent combination of education and experience.

Language Skills:

Ability to read, analyze, and interpret the most complex documents. Ability to respond effectively to the most sensitive inquiries or complaints. Ability to write speeches and articles using original or innovative techniques or style. Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and/or boards of directors.

Mathematical Skills:

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

Computer Skills:

Job requires specialized computer skills. Must be adept at using various applications including database, spreadsheet, report writing, project management, graphics, word processing, presentation creation/editing, communicating by e-mail and using various software & systems.

Reasoning Ability:

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Physical Demands & Work Environment:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential duties of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties. While performing the duties of this job, the employee is regularly required to sit, use hands, reach with hands and arms and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to

25 pounds.

This position requires frequent computer use. Specific vision abilities required by this job include close vision, color vision, distance vision, depth perception, and ability to adjust focus.Specific vision abilities required by this job include close vision and ability to adjust focus. The noise level in the work environment is usually moderate. This position requires occasional travel for up to 25% of the position.